An interview with the chairman and MD of Rasna.
According to the report, advertising witnessed a healthy year on the back of heavy spending during elections, and a significant surge in spends by e-commerce companies.
Of the total ad pie, radio enjoyed a share of 45 per cent, followed by television with 44 per cent.
Under its latest 'Shot on iPhone' campaign, the global handset maker sourced images shot by iPhone 6 users globally and featured them on billboards in India.
He will continue to head his marketing consultancy Marketing Unplugged.
In its latest digital campaign, the insurance company attacks the cultural beliefs of 'buri nazar' and 'good karma', and communicates the need to secure one's family from untoward events of life.
The publication is running a campaign #livenonegative, urging people to drop all negativity in them and pledge to be positive.
Zirca Digital Solutions will be selling advertising inventory for Skype in India, exclusively.
He will also take on the role of chief business officer (Global) for the company.
TheOneAlliance has issued a 'Public Notice' for disconnection of signals which was published on March 18, 2015.