Branding Tata Sons and Singapore Airlines' recently launched airline Vistara, was a challenge. Ray+Keshavan's Sujata Keshavan on the process.
After eight months of chaos, the embargo on using IRS 2013 was finally lifted on August 20. We quizzed marketers on what the IRS 2013 means to them now.
Move over cornflakes, cereals and muesli. Maggi wants to hit breakfast tables with 'Oats Noodles'.
Philips is positioning the AirFryer as an innovative kitchen gadget for the evolved, health-conscious consumer.
The bearded founder-director of Eeksaurus, an ad film production house, walks us through his serendipitous career so far.
She will be responsible for the group's marketing strategy, events, brand building and digital marketing.
It is India's turn to be taken by storm as the initiative to spread awareness about amyotrophic lateral sclerosis went viral. Advertising and media professionals are chipping in.
He will launch his entrepreneurial venture soon. It will be in the digital space, but won't be an advertising product.
In its first-ever television campaign, Cordlife urges would-be parents to preserve their new born baby's umbilical cord blood in a bid to save the child from 80 life-threatening diseases.
A humorous and cheeky take on agency-client relationships.