PepsiCo's latest warm-and-fuzzy digital campaign titled #GharWaliDiwali resonates with lakhs of young Indians faced with professional commitments around Diwali time. The seven minute-long film has fetched over 3,14,168 YouTube views in little over two days
In its latest, pre-Diwali digital commercial, Kit Kat India captures the emotions of a happy, yet homesick, astronaut. The film is supported by a Twitter campaign titled #MyDiwaliBreak.
Staying close to its 'The Complete Man' umbrella thought, Raymond rolls out two new ads, one of which subtly flirts with the concept of stay-at-home dads.
To drive conversations around Yoga Tablet 2, Lenovo leveraged the virtual clout of four 'Twitter Influencers'.
The phenomenon of HD launches on Indian television shows no signs of slowing. What exactly is HD and how does it work?
The praline brand has created a 17 by 23 ft chocolate pyramid in Gurgaon to bring in the festive flavor.
Tribhovandas Bhimji Zaveri - or TBZ - is celebrating weddings through two videos - 'shoes' and 'garlands'. The videos subtly show the wedding range from TBZ being the best suited for the bride with some spunk.
While in one video she tricks her husband and steals his shoes, which is traditionally done by sisters of the bride, in the other she scares him into being the submissive one during the garland exchange.
Lowe Lintas' sequel for the Hit Anti Roach Gel campaign urges consumers to use the product correctly to get rid of a common menace.
The English daily has launched a campaign to reiterate the positioning statement - 'News for the Busy Indian'.
The intent is to inspire young minds and help them understand the real value of freedom from child labour, through art.