The annual ranking of brands with the highest buzz factor in India. Presenting the milestone 10th edition. This time, Flipkart, Samsung and Micromax have topped the charts, in that order.
An interview with Somdeb Basu, brand director, Reebok India.
The mobile innovation was developed for HUL by Lowe and PHD. WARC has named Lowe Lintas as the No.1 creative agency in the world.
Cadbury 5 Star's TVC protagonists, in an on-ground initiative, were seen interacting and entertaining their fans at PVR Cinemas in Mumbai and Gurgaon.
Star Sports has launched the third instalment of its 'Mauka' campaign to get viewers to tune into the India Vs UAE match on February 28. 'Can UAE do what Pakistan and South Africa could not?'
..."in a relative sense, we are happy with what we have achieved," says the CEO of RBNL.
Kyoorius, with D&AD, has announced the call for entries for the second edition of the Kyoorius Advertising Awards. The entries to the 2015 Kyoorius Advertising & Digital Awards will open on March 2, 2015.
The app will help marketers track their ads through their mobile devices.
Radio One's Shyju Varkey, a MICA graduate, pens down an essay on Kunal Jeswani, a fellow-MICA-ite, recently appointed CEO of Ogilvy.
The match, which got 14.8 TVRs, is said to be the biggest television event in the last four years.