An interview with Simeran Bhasin, chief marketing officer, Wildcraft.
This wedding season, Tanishq promotes jewellery that's tailor-made for different Indian communities. Directed by Abhinay Deo, the new TVC rides on the nation's favourite North-South divide to make its point.
The brand's latest campaign, featuring actress Nimrat Kaur, marks a change in both, its target group and the mindset of the Indian woman. An ad film created by Ogilvy India is at the heart of this campaign.
The emotional insight the campaign is based on is the fear people experience before investing in property. Created by Ogilvy's creative supremo Piyush Pandey, the campaign conveys the brand's promise, 'Aapko ghar tak pahunchaye'.
An interview with Rajan Amba, global marketing and product head, watches and accessories division, Titan Company.
The insights in the report come from Ericsson ConsumerLab's global research program, with a special focus this year on smartphone owners aged 15 to 69 - statistically representing the views of 85 million frequent internet users.
AdWords advertisers will now be able to build campaigns reaching Hindi language sites on the Google Display Network.
The brand has launched an OOH activity in the Delhi NCR region to catch eyeballs.
Mishra will be responsible for business strategy, product innovation, audience engagement and monetization for all digital, mobile, and social editions of Vogue, GQ, CN Traveller, and Architectural Digest.
The ranking order of top Hindi GECs remains unchanged.